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Ikigai Today

A course, an assessment and a classroom.

Field
Personal growth and learning
Offer
Learning
Status
Launching November 2026
Client
Ikigai Today
Flow diagramCOURSEASSESSCLASSfrom interest to practice

A flow diagram: Course, then Assess, then Class. Class is highlighted. A note, ‘from interest to practice’, points to Class.

A course, an assessment and a classroom.

01

The people and the problem

Ikigai Today’s founders wanted a learning program that helps people find, develop and keep a more meaningful life. They had the idea and the goals. What they needed was everything it takes to make a program real, and a clear sense of what would set theirs apart from the many others offering something similar.

02

What I noticed

The program’s strongest asset was the founders themselves. Ikigai is a Japanese idea, and their own experiences and relationship to it gave the program a personal foundation.

03

What I decided

Build the program around the belief behind it: everyone has a story only they can tell. The curriculum helps learners find and use their own. I built the brand and the learning experience around the founders’ perspective, helping the program sound like the people behind it.

Everyone has a story only they can tell.

04

What was made

  • The curriculum and an assessment
  • A learning platform the founders run themselves
  • The brand and the website copy
  • The live instruction, which I facilitate

05

Who reviewed it

A therapist is reviewing the program.

06

Result

Participants in the pilot completed the course.

07

What it made possible

A program that sounds like the people who made it, with a platform they can run themselves.

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