Right-Brain
Custom tools and learning experiences for smaller organizations, including technical businesses, educators and expert practitioners. Shaped by close listening, design and teaching.
01 Work
Built for the step where a learner goes from interest to practice.
A course, an assessment and a learning platform that help people find and keep a sense of purpose. I wrote the curriculum, shaped the brand and built the platform the founders run.
Read the case: Ikigai TodayBuilt for the moment a customer requests the right quote.
A customer and staff platform tied to the company’s ERP, bringing equipment selection, configuration, engineering and quoting into one connected workflow. In customer beta.
Read the case: An RF communications manufacturerBuilt for the moment a new user needs to know what a step means.
A working demonstration of guided measurement, designed to help new users understand and follow the measurement process. A technology exploration.
Read the case: A thermal-imaging instrument company02 What I do
A
Applications that hold what your experts know and connect it to how your business runs: product selectors, configurators, quoting, engineering and field tools, instrument interfaces.
B
Curriculum, assessments and learning platforms, from personal-growth courses to employee onboarding with completion records and assessment results.
Part of every project, and available on its own. A clear, honest account of who you are and what you do for the people you serve.
I also help teams find where technology could simplify their work, connect their tools and support their goals. More on What I Do
Every project starts with paid discovery: we establish the objectives, the people the solution must serve, and the criteria we’ll use to judge the work. How discovery works
I’ve worked as a salesperson, a designer, a teacher, an executive director and a marketer. Working across those fields has shaped how I approach a problem, and the useful connections often emerge where those perspectives meet. Art and design help me imagine possibilities and give them a form people can understand and use. The humanities remind me who it’s for. Teaching shows me where people get lost. Sales keeps me asking what someone needs to understand, decide or do next. Technology is how it gets made.
Imagination and experience set the direction. AI has made the building more direct: I can turn a possibility into a working tool, try alternatives side by side, and refine the result with the people who will use it.
04 Process
1
Learn your business, your people and what they’re trying to do.
2
Agree on what success means and what the work has to fit.
3
Working prototypes, tested with the people who’ll use them.
4
I train your team, and any continuing work is something we agree on together.
AI drafts and explores. People with the right expertise review, and a person decides.
05 About
I founded a web design program and taught it for twelve years, led the development of an organization’s web platform, and built a startup’s brand, site and interfaces myself. The aim has stayed the same through every change in tools: give people’s knowledge a form others can use.
I work best with smaller organizations, as a close part of the team.