Right-Brain
I listen to your story, then transform your vision into custom, branded tools that help you serve your customers and empower your team.
01 What I do
A
A brand and a website that tell your story clearly, so the right customers understand what you do and why you’re the one to call. Brand design, positioning, website design and copy.
B
When you’re running the business, it’s hard to find time to grow it. I build custom applications that take repetitive work off your plate, such as quotes, engineering drawings, parts lists and registrations, so you can spend your time on the work that moves the business forward.
C
Every tool I build comes with the education to go with it. Your team uses the tools to their fullest, new hires learn your culture, and safety and compliance training happens the same way every time. As success brings new people onto your team, the way you work comes with them.
Not sure where to start? I also help businesses find where technology could save time, connect their tools and support their goals. More on What I Do
Every project starts with paid discovery: we establish your goals, the people the work must serve, and how we’ll judge the result. You get a design brief and a plan before the larger work begins. How discovery works
02 Work
Built for the step where a learner goes from interest to practice.
A course, an assessment and a learning platform that help people find and keep a sense of purpose. I wrote the curriculum, shaped the brand and built the platform the founders run.
Read the case: Ikigai TodayBuilt for the moment a customer needs the right quote.
One platform where customers choose and configure complex equipment, connected to the company’s business systems, so engineering and quoting happen in one place.
Read the case: A technical equipment manufacturerBuilt for every place the Forum appeared.
A certification mark, a product guide and tradeshow booths that gave one industry group a single face across many member companies.
Read the case: WiMAX ForumI studied literature and art, then worked as a salesperson, a designer, an educator, an executive director and a marketer. Each one taught me something I still use. Literature taught me how a story holds people. Design helps me give an idea a form people understand. Education shows me where people get lost. Sales keeps me asking what a customer needs to understand, decide or do next. Technology is how it gets made.
AI has made the building more direct: I can turn an idea into a working tool, try alternatives side by side, and refine it with the people who will use it.
04 Process
1
Learn your business, your people and what you’re trying to do.
2
Agree on what success means and what the work has to fit.
3
Working prototypes, tested with the people who’ll use them.
4
Your team learns to run what we’ve built, and any continuing work is something we agree on together.
AI drafts and explores. People with the right expertise review, and a person decides.
05 About
I started Right-Brain in 1995, while founding and teaching the web design program at Pacific Northwest College of Art. Since then I’ve been Creative Director of an international technology association, CEO of a company that built enterprise networks for international standards meetings around the world, in days instead of months, led the platform of the organization behind North America’s internet operators, built a learning platform from the ground up, and designed an AI startup’s brand, website and user experience. The aim has stayed the same through every change in tools: give your knowledge a form your customers and your team can use.
I work best with small businesses, as a close part of the team.